Could Mickey Mouse Run Your Business?

Could Mickey Mouse Run Your Business?

Pixie dust” is flying, and it’s Disney’s secret to their theme park success. “Just ask any employees at Disneyland or Walt Disney World, and they’ll confirm that ‘pixie dust’ is everywhere,” says Rich Hamilton, author of a new book titled, Disney Magic: Business Strategy You Can Use at Work and at Home.

Walt Disney learned a few things that can help anyone in business, Hamilton says. “In fact, the organization Walt Disney and his brother Roy created to run the theme parks is one of the best business models in existence. If you know what to watch for, you’ll learn a lot on your next visit.”

Carole Copeland Thomas, a syndicated radio personality based in Boston, said, “This book is a ‘must read’ for anyone seriously striving to obtain personal or professional success.”

A Disney “outsider,” Rich Hamilton writes on selling, marketing, and advertising. A former broadcast executive, he consults and speaks on management skills and strategies that help create a sales-oriented company culture. He’s studied Disney’s business model for years.

“The richest part of Disneyland is on display for all to see, and you missed it last time you were there,” Hamilton says. The book reveals some of the reasons why adults enjoy Disneyland more than their kids, and insists that the business model is rich in ideas we can all use.